Giving away an app can be a great way to get new customers to notice you and to reinforce existing customers.
Even better if the app deals in a subject that identifies your potential customers – local tourist attractions for a hire car company, for example, or a resource for engineers if you sell things engineers buy or specify.
When it's your app, you get to brand it in your customers' minds – and on their phones.
You may even earn some kudos as an innovator and thought leader in your field.
Apps cost some initial effort and expense, but useful apps can have a very long life, growing through generations and continuing to build customer loyalty and brand recognition.
If you want to explore the possibilities of using an app to connect with customers, contact us.
Your app developed as a promotional tool might even grow a life of its own and become an income generator: see Apps for profit.